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TRIPS MARKETING TOOL

News Image President Dr Mokgweetsi Masisi has explained that he embarks on numerous external trips to promote investment and showcase the opportunities Botswana has to offer. He was speaking during a media engagement a day after his arrival from his September trips which include; a state visit in The commonwealth of Bahamas, attending conferences in Australia, Cuba, Germany as well as United Nations General Assembly. I dont know what the formula is in your imagination for the number of times a president should travel outside. But I decide in my fashioning of the speed at which I want to take the country forward. You must remember that. To be blunt for the past 10 years preceding me we hardly met anyone at my level, said President Masisi. He said travelling was a fulfillment of doing his job because when a head of state came in, the doors opened wider than when anybody did. We would not have gotten those bulls and semen and access to companies in America if I had not been there. We would not have access to deep pocketed investors, leading industrialists and thoughtful leaders in their spaces if I had not gone directly to engage them," he said. Dr Masisi said even if some thought the trips were joyride he was unapologetic about his travels. Even if we go on what may seem like leisure such as a visit to Exuma islands in the The Bahamas, the bilateral continues, we agree on some things and when we come back we instruct our ministers to execute. Thats the job of a leader, I lead from the front, he added. The President said if he sat home and not engage the world there would be little economic activity taking place as Botswana was not an industrialized nation. He explained that the history of development of Botswana up to now from post-independence had been informed by the countrys engagements with others offshore. Our living experiences on a daily basis are testament of the results of our engagements with the outside world. Trade comes about because there are relationships that are built. The question may be why so many, I stated when I started that Im in a hurry, the lifetime of a politician is very limited," said Dr Masisi. He said he travelled mainly to sell Botswana to the outside world.


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